Company-operated retail outlet

  Any retail outlet (i.e., service station) which sells motor vehicle fuels and is under the direct control of a firm that sets the retail product price and directly collects all or part of the retail margin. The category includes retail outlets operated by (1) salaried employees of the firm and/or its subsidiaries and affiliates, (2) licensed or commissioned agents, and/or (3) personnel services contracted by the firm.
  U.S. Dept. of Energy, Energy Information Administration's Energy Glossary

Energy terms . 2014.

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